What We Did
The first step was creating the digital presence for NASCAR’s new sub-brand that young fans could connect and grow with – in the process, we helped create motorsport’s first national learning and entertainment platform for kids. Acceleration Nation is a responsive website for desktop and mobile app with a goal of connecting with youth 8-12 years old. The purpose is to engage both current and new fans of NASCAR and to provide a platform for fan development amongst older kids and tweens.
The website features interactive functionality that allows fans to get to know their favorite racers (or become familiar with new ones!) through an easy-to-browse database of racer statistics.
The site and app also include features that makes it extremely simple to keep track of upcoming races, and where to view them.
